It is portals that have become all the rage with the large sites. First, it was the search engines and Internet companies. The publishers are no different in their continual search for a share of the viewing audience, they must broaden their offerings to encompass many subjects and areas of interest. This has lead to the broad offering of specialized sites on these various portals.

The last of the "Big Three", Ziff-Davis publishes some of the flagship publications, though part or all has been sold to CNet.